Did you know? On LinkedIn, it's easy and quick to identify your best prospects . Simply use the Spotlight filters available on the professional network. How do you do it? Follow this guide!
First and foremost, remember this: no matter how relevant your messages are, if they don't reach the right people, they'll be useless. Want to raise your profile ? Want your content to be read? Looking to increase sales ? Then avoid sending messages arbitrarily on LinkedIn. Before sending them, first check if they align with your objectives and if the recipients are truly your target audience. Then, based on this information, filter the contacts you'll be contacting. You can filter them by region, job title, or industry, for example. To do this easily and quickly on LinkedIn, you can use Spotlight filters . If this is your first time hearing about them, then find out how to use them right away.
How to use LinkedIn filters
Using these Spotlight filters is quite simple. All you need to do is start by searching for a profile type . The first step is to use LinkedIn's search bar. Enter a job title directly into it. For example, type "marketing managers" to display all matching profiles. Once the profiles are displayed, simply click on "All filters." From there, you can begin to refine your search using the Spotlight filters .
To help you get the most accurate results possible, LinkedIn will offer you the option to use several filters.
The relationship filter
Use it to refine your searches based on your level of connection with profiles. To do this, check one of the boxes: "1st " , "2nd " , or "3rd and above".
To find new prospects, check the "2nd " . If you check the "1st " , the network will show you profiles of people you've already connected with . By checking the "3rd and beyond" box , you'll see profiles that have a connection with you and are connected to someone who is also connected to the profile you 're looking for.
Note that if you check the "2nd " , you will also be able to display profiles that have a relationship with one of your relationships .
The place filter
It will be extremely useful for finding businesses located near you . With it, you can filter companies by country, region, and even city.
After checking the "2nd " box in the relationship filter , choose a country, region, or city. If you are looking for marketing managers working in companies in Paris, for example, check the "Paris" and/or "city of Paris" box.
The "current company" filter
After choosing a location, you can continue by selecting all the businesses you want . To do this, in the "current business" filter, simply type their name in the "add a business" box. Then click on it to add them to the filter.
Quick tip: if you want to find all the companies working in the communications sector in Paris, for example, search for them on Google. You can then add their name to LinkedIn 's company filter .
The filters "previous company", "industry", "school", "language" and "open to"
This option is optional. Indeed, regarding the "industry" filter, for example, most LinkedIn users don't fill in this field in their profile. However, keep in mind that the more filters you use, the more you increase your chances of finding good prospects .
After selecting all your filters, all you have to do is click the "Show results" button. LinkedIn will then display a list of prospects that you can then contact .
Use Boolean search
If you've never heard of LinkedIn 's Boolean search , go here. It's a search technique that combines keywords with Boolean operators to broaden or narrow your searches .
Don't worry! Boolean operators are just words. Examples include "AND", "OR", and "NOT".
Here's how to use them:
Were you looking for marketing managers only , and not communications officers? In that case, use "NOT" . This will allow you to limit your search to marketing managers only.
To use this boolean operator, in the LinkedIn search bar, type: ( marketing ) NOT (communication officers).
With "OR" , you can find marketing managers or communications officers.
To use "OR", type: ( marketing ) OR (communication officers) in the LinkedIn search bar.
Finally, by typing (marketing managers) AND (communication officers) in the LinkedIn search bar, the social network will display in its results the profiles that meet both criteria.
And there you have it! You now know more about these LinkedIn filters that will allow you to more easily identify prospects .
If you want to prospect even more simply and effectively, consider using Magileads . Thanks to its database of 20 million named B2B contacts, you can precisely target them based on several criteria (industry, job title, gender, etc.). This omnichannel SaaS platform for customer acquisition and retention also allows you to run multichannel campaigns, analyze your statistics, and use a PRM (Prospect Relationship Management) system.
